The Des Moines Register, September 3, 1911, page 15. |
Late in the
evening of November 8, 2016, Election Day, I settled in to watch the election
returns and relax after spending sixteen hours volunteering at my local polling
place. As the red-in-the-center/blue-on-the-coast
maps flashed across the screen, the expression “flyover country” flashed
through my mind.
But I didn’t know where
the expression came from.
A quick
search with my favorite search engine dug up a relevant, recent article, The
Surprising Origin of the Phrase ‘Flyover Country’ (Gabe Bullard, National
Geographic online, March 15, 2016).
The article suggested that the expression originated not as an insult
hurled by so-called “elites” on the coasts, but as a self-deprecating (at best)
or paranoid (at worst) projection onto others of how those in the middle
imagine others see them:
It’s defensive but self-deprecating, a way of shouting out
for attention but also a means for identifying yourself by your home region’s
lack of attention. It’s the linguistic nexus of Minnesota nice and Iowa
stubborn.
As someone
who grew up on the border of Iowa and Minnesota, the explanation did not ring
true. Although I identified with the
self-deprecating usage, I wasn’t sure that the fear of being ignored or
dismissed was entirely unfounded. "Just because I'm paranoid doesn't mean that they're not really out to get me." But in
any case, I did not know for sure and was curious to see whether the suggested self-referential
origin was on target or not.
It’s not.
"Flyover Country" was preceded by the earlier expressions, "the people we fly over" and "flyover people," which sprung up among television executives and writers in Hollywood and New York City.
"Flyover Country" was preceded by the earlier expressions, "the people we fly over" and "flyover people," which sprung up among television executives and writers in Hollywood and New York City.
“The People We Flyover”
A decade
before the expression “flyover country” appeared in print, Mary Tyler Moore and
her production team spoke to a group of entertainment reporters to talk up a
new sitcom – The Mary Tyler Moore Show.
Reporters
were apparently having a hard time wrapping their heads around the concept for
the show, which represented a break from long-standing television programming
patterns. The action took place in
Minneapolis, not Los Angeles or New York City:
The press shredded their story idea until all of them looked
like idiots in an idiot comedy. [The
show’s producer James L.] Brooks attempted to extricate them, to explain that the
show won’t be a cornball directed at the boondocks. “We’re not doing the show for mid-America,”
he protested, as unfortunate choice of words which didn’t endear him to
mid-America.
He suggested then that “mid-America was a figure of speech;
that in Hollywood it’s cute say say, “Middle America is
the people we fly over.”
The Greenville News (Greenville, South
Carolina), August 3, 1970, page 27.
The
expression “the people we fly over” appeared in print several times throughout
the 1970s, generally credited to a television executive:
[V]iewers . . . could well be startled by former CBS program
director Mike Dann (earlier quoted by Klein as saying “the
public is the people we fly over”) admitting that some of the shows he
scheduled “I never saw once.”[i]
[The actor Hal Holbrook said] I don’t know anything about
country music really . . . . But the people – that’s what interests me . . . what
one network official called “the people we fly over.”[ii]
Those of us who see the networks’ Family Viewing Time as just
another excuse to program mediocrity were somewhat taken aback to read . . .
that 82% of the Americans sampled favored the concept. So much for being in touch with popular
taste, we thought – and immediately scheduled a whistlestop tour of what video
execs call “the people we fly over.”[iii]
The phrase
may have originated with James Aubrey, who served as the President of CBS from
1959 to 1965. Although the phrase would
later be used more dismissively, Aubrey was said to have used it to encourage
his executives to spend more time understanding their audience:
Jim Aubrey (one-time head of CBS-TV and later MGM) used to
say it’s not New York or Los Angeles, it’s the people we fly over. It’s important that we spend more time in the
grass roots, in Des Moines or Minneapolis.[iv]
“Flyover People”
In 1979, the
novelist Tom Wolfe noted how writers from New York change after moving to
Hollywood (a subject addressed in Woody Allen's film, Annie Hall, a few years earlier):
Now when the New York writer moves to the West Coast . . . to
work in the television industry, this has rather marked results. He has moved from this marvelous apartment,
he moves to Hollywood, and he mellows a bit.
He no longer thinks of all the people in between as Middle America or
the Silent Majority. He thinks of them
instead, in the current phrase, as the flyover people. The flyover people are the people that you
fly over on the way to someplace interesting.[v]
One year
later, Wolfe’s satirical look at “The Secret Heart of the New York Culturatus” (from
his book, In Our time, Farrar, Straus
and Giroux, 1980, page 52) suggested that the term had since caught on in New
York City:
[The New York Culturatus is] anti-Nuke, like everybody else,
but he wishes the movement wasn’t so full of earnest California types playing
guitars and singing those dreadful Pete Seeger Enlightened Backpacker songs . .
. .
He’s for human rights and he’s against repression, but
somehow he can’t get excited about the Boat People: they’re a greedy grasping
little race that refuses to be assimilated into the new order. Besides, the subject encourages revisionism
about the war in Vietnam.
It’s tacky to use terms like “Middle America” and “the silent
majority.” They’re so sixties, so out of date.
He calls them “the fly-over people” instead. They’re the people you fly over on the way to
Los Angeles.
“Flyover Country”
If the
people you fly over are flyover people, then the place they live might
naturally be called “Flyover Country.”
The earliest example of the expression that I found in print is from Donald Bowie’s memoir
of his fascination with Television, Station
Identification: Confessions of a Video Kid (New York, M. Evans and Company,
1980). Bowie, who grew up and went to
college in Boston, “sought shelter from the draft” and reluctantly found it
in Indiana – he didn’t like it:
Newton Minow, who said television was a “vast wasteland,”
should have lived for a while in Indiana, where I was in graduate school. Then he would have been grateful for
television, which, even at its worst, can offer the saving grace of not being
filmed in a place like Indiana. . . .
One Sunday evening the Smothers Brothers devoted a segment to
a Bobby Goldsboro song entitled “Honey.” So sentimental it could sweeten every
apple pie at the church fair, and suited for the national anthem of the flyover
country . . . .
His acerbic observations
must have some merit because he claims to have had a good education. He went
out of his way to reassure the reader that he “didn’t go to Harvard” but “didn’t
have to go to B. U. either,” which makes me wonder whether “flyover country” is
as much of a self-defense mechanism for insecure people from the coasts as it is a
self-deprecating coping tool for people in between.
Coincidentally,
Bowie’s book ends where “the people we fly over” began (or at least came into into public view) – the Mary Tyler Moore Show:
[W]ith Mary Tyler Moore off the air I didn’t know where to
stop spinning the dial – there was
nothing on.”
As for my
part, I find state-by-state binary coloration of election maps a bit misleading
(except for the limited purpose of showing electoral votes). Many people in the reddest states vote blue
and many people in the bluest states vote red, making most states a shade of
purple, perhaps. And in any case, red
and blue are both just parts of a larger color spectrum that runs from scarlet
to pink and cerulean to turquoise with many shades in between.
And in any
case, the color conventions are arbitrary.
I am neither red nor blue regardless of how I voted – well, red, white
and blue, perhaps.
http://www.270towin.com/ |
See also, "After the Election, the Concept of "Flyover Country" Rises," Ben Zimmer, Wall Street Journal (online), November 22, 2016 (print edition November 26, 2016).
[i] The Los Angeles Times, September 2,
1974, Part IV (View), page 11.
[ii] The Tennessean (Nashville), October 21,
1975, page 15.
[iii] The Los Angeles Times, January 26, 1976,
Part IV, page 14.
[iv] The Los Angeles Times, November 7, 1978,
Part III, page 13.
[v] The Des Moines Register (Des Moines,
Iowa), June 12, 1979, page 7.
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